How to setup a RTB campaign
Tips & Hints:
check regularly for updates
Never choose “dropped clicks” type of audience without sending the visitor to a landing page and preferently using a referrer.
Using “Audience” as audience type, you can test several filters and changing their values to meet the best performance. Also, if you target the US, and if your niche have state or city related keywords, you can also test to send specific traffic from there to a related page or blog post – like Las vegas health insurance, california lawyer, etc